In the last 3 years we have seen the entry of several on-line first retailers. Kylie Jenner and her Kylie Cosmetic line is a favorite example. Kyle isn’t creating products. She is creating a lifestyle

The Kardashian sisters Dash boutiques which were fan favorites locations in Los Angeles, Miami and New York,have unfortunately closed down after 12 years.

“After nearly 12 years, my sisters and I have decided to close the doors of our DASH stores,” Kim Kardashian West wrote in April.

Kylie Jenner

Lucky for us, Kylie is leading the way with surprise pop-ups scheduled in key markets all year. A best practice tip is that she invents a new product for each Pop-Up space in order to provide something special.We can look forward to more pop-up experiences from Kylie and sisters to fill our gapping need.