Pop up have long served as testing grounds for brands to experiment with and tap new audiences. But what are the pros and cons of short-term retail spaces for landlords?
Our latest tips, tricks, insights, and resources, hot off the presses.
How do you go about gaining earned media in media channels saturated to the brim with information? How do you capture customers' attention in an attention economy? Both are relevant queries in our shifting media landscape. Let us run you through the marketing concepts of paid and earned media and additionally give you some handy advice on how your company can boost reposts, shares, reviews, and mentions through pop-up activations.Read More
xNomad partnered up with ASKET to help them find the perfect space for their Revival Resale. The Pop-Up spanned over the weekend of June 3rd to 5th and was held at Sankt Paulsgatan 11, where customers got to roam the selection of 600 carefully picked-out pieces at favorable prices.Read More
The question of how to entice customers to purchase your product in an ocean of other options is challenging in itself. But to get that same customer to come back to your brand, time after time again, is to many retail companies a mind-boggling struggle.Read More
The commercial real estate (CRE) industry is a fairly complex ecosystem with multiple stakeholders and has traditionally been rather slow in their adoption of new technologies. However, things are evolving and the commercial real estate industry has started to go through a digital transformation. Let’s check out how the industry can benefit from this change.Read More
The month of March doesn’t only mark the beginning of Spring, but International Women’s Day also falls on the month of March. We want to celebrate women and especially their achievements, which is why we want to highlight some female founded brands that we love!Read More
The Swedish proptech company xNomad raised SEK 32 million in a seed funding round led by Luminar Ventures. The other participants are Proptech Farm, WeWork Alumni Found, Antler and Joachim Hedenius.Read More