How a pop-up creates marketing content

While pop-up stores require a watertight marketing strategy to ensure success, they can also provide ample content for future campaigns.

While pop-up stores require a watertight marketing strategy to ensure success, they can also provide ample content for future campaigns. We’ve got a few top tips on how to get the most out of your pop-up run.


  1. Take lots of photos!

While your products are beautifully displayed in the store, take as many pictures as you can. Take some in portrait, some landscape and others in a 1:1 ratio for Instagram. Make sure you save them all carefully too, so you know where they are later on.

  1. Get comments and feedback

Testimonials are a really powerful marketing strategy, so leave a comments box or email customers a survey after their visit.

  1. Run competitions

Get customers to tag you in photos of them using your products on social media, preferably with a custom hashtag, and run a giveaway. Ask entrants if you can have permission to use the pictures on your own feeds.