Parnevik + Lindeberg: Retelling our dads’ history

In collaboration with xNomad and Next Gen Retail Hub, Philippa Parnevik and Blue Lindeberg are going to open a Pop Up store to tell their dads’ history through an exclusive archive of J.Lindeberg clothes.


In collaboration with xNomad and Next Gen Retail Hub, Philippa Parnevik and Blue Lindeberg are going to open a Pop Up store to tell their dads’ history through an exclusive archive of J.Lindeberg clothes.  


Jesper Parnevik is famous all around the world for his successful golf career. Twenty years ago, Swedish designer Johan Lindeberg revolutionized golf fashion by designing J.Lindeberg clothes for Parnevik which immediately became the golf player’s iconic uniform. The clothes set a new trend in the golf industry; from the standard uniform that were light beige wide pants and light-colored golf polo-shirts, to tight and bright pink pants and black golf polo-shirts. 


Photo: Blue Lindeberg & Philippa Parnevik

Today, 20 years later, Jesper Parnevik’s and Johan Lindeberg’s daughters Philippa and Blue will retell their dad’s history by curating a Pop Up with a sustainable focus. Together with xNomad and Next Gen Retail Hub, an archive with more than 600 items will fill the space of Sankt Paulsgatan 22 in Stockholm, Sweden and become a sustainable and exclusive pop-up store over the weekend. 


Photo: Blue Lindeberg & Philippa Parnevik


Not only will you see and feel the clothes, you’ll also be able to shop the golf professional’s iconic wardrobe. The clothes will consist of iconic J.Lindeberg pieces that Jesper Parnevik has collected over the last twenty years. In collaboration with xNomad and Next Gen Retail Hub, they have been offered a store located in the heart of Södermalm in Stockholm at Sankt Paulsgatan 22 and will be open between 11th-12th of December.


Photo: Blue Lindeberg & Philippa Parnevik


Don’t miss out on this cool Pop Up store!