Social media marketing for your pop up
In a world where influencers can “break the internet” with a picture and hashtags can dictate national news, overlooking social media marketing is looking to fail. Luckily, we’ve got some tips to help even technophobes master social media marketing for pop-up shops.
- Be consistent.
Create a single identity across all the platforms you’re using. Have the same profile picture, and the same general aesthetic. Upload regularly throughout the year, not just when you have a pop-up event approaching (unless you’d rather opt for the flash-mob technique).
- Hashtag or it didn’t happen.
Linking to consistency, come up with a catchy event hashtag and use it across all your social media. Make it unique and instantly recognisable as belonging to your brand.
Use these wonderful platforms as a way to build relationships with your customer base. Answer questions, host giveaways and share behind-the-scenes content to get people excited about your brand and vision.