Introduction: The Intersection of Webtoons and Experiential Retail
The 2025 World Webtoon Festival held in Seoul highlights a significant trend in retail—pop-up stores. From October 16 to 26, the festival featured a dedicated webtoon pop-up store at Lotte World Mall, showcasing merchandise from twelve participating companies. This pop-up event coincides with a push towards more immersive retail experiences, exemplifying how brands are adapting to consumer demands for flexibility and engagement.
Brands like xNomad are at the forefront of this trend, redefining how retail spaces are utilized. Founded in 2019, xNomad connects businesses and entrepreneurs with short-term retail opportunities, making the booking process as seamless as securing a hotel room. The company emphasizes quality through their comprehensive
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