Introduction

Roborock, a leading Chinese home technology brand, brought its innovative smart cleaning solutions directly to Swedish consumers with a standout pop-up store in Stockholm. It continued its global pop-up journey in Stockholm after a successful collaboration with xNomad in Berlin in 2024. As part of its international expansion strategy, Roborock adopted the pop-up store model to enter and test new overseas markets, engage local shoppers, and introduce its latest products. Organized in collaboration with xNomad, this activation gave Stockholm shoppers a unique, hands-on opportunity to experience Roborock’s cutting-edge technology and helped the brand accelerate its visibility in the Nordics.

FAQ:

• Why did Roborock choose a pop-up store in Stockholm with xNomad?
  As a Chinese brand expanding internationally, Roborock used the pop-up format to introduce new products, connect with local consumers, and quickly build brand recognition in the Swedish market.

About Roborock

Founded in China, Roborock is globally recognized for its advanced robotic vacuum cleaners and smart cleaning innovations.As the brand expands into new regions, pop-up stores have become a core tactic in Roborock’s overseas market entry strategy, including previous successful activations like the Berlin pop-up in 2024 — allowing the company to connect with new audiences and gather valuable consumer insights. At the Stockholm pop-up, Roborock spotlighted technology like the Roborock Saros—a vacuum-mop hybrid equipped with 3D mapping and a Refill & Drainage System for deep cleaning—and demonstrated the brand’s commitment to innovation on a global scale.

FAQ:

• How does Roborock use pop-up stores in its international strategy?
  Pop-up stores let Roborock test new markets, build brand awareness, and interact directly with local consumers in key overseas locations.

xNomad: Your Global Pop-Up Agency

xNomad is a global pop-up space platform that connects brands with premium short-term retail locations across Stockholm and beyond. For brands like Roborock, xNomad’s services include:

• Scouting and securing high-traffic locations

• Concept development tailored to brand needs

• Managing permits, logistics, and staffing

• In-store experience design and activation support

With xNomad’s expertise, brands can easily hyra pop up lokal stockholm (“rent a pop-up space in Stockholm”) for days, weeks, or months.

FAQ:

• What makes xNomad different from a traditional real estate agency? xNomad specializes in flexible, experiential retail—providing end-to-end service focused on short-term brand activations.

Inside the Stockholm Pop-Up: Experience, Offers & Community Events

Roborock’s 2025 Stockholm pop-up, held at Regeringsgatan 63 from May 31 to June 18, brought smart cleaning to the heart of the city—right where Stockholm’s shoppers gather. The event’s tagline, “Let the smart stuff do the dirty work,” set the tone for an interactive and dynamic showcase.

More than just a store: Roborock went beyond product demos to create a true brand hub.

• Live demos & expert tips: Shoppers could try out the newest Saros Z70, Saros 10, and F25 Series vacuums, watch deep cleaning in action, and chat with Roborock staff.

• Limited offers: Visitors could save up to 2,900 SEK on in-store purchases and enter to win top Roborock products.

• Daily experiences:

  • May 31: Opening Day with exclusive merch and live product testing.

  • June 4: Pet Day, with cleaning and co-living tips from dog expert Fredrik Steen.

  • June 7–8: Quiz and live show ticket draw; special live concert on June 8 with Tjuvjakt.

  • June 9 & 16: “Fika Days” with free coffee and community vibes.

  • June 11: Cookie Day—first 100 visitors got treats from Camilla Hamid.

Pop-up as community anchor: By blending product innovation, special deals, and local personalities, Roborock turned their pop-up into a true local event—a move that maximized foot traffic and buzz both on the street and on social media.

FAQ:

• What made the Stockholm pop-up unique? The mix of tech demos, limited-time offers, expert workshops, and live performances made it more than a retail space—it was an experience.

The Significance of Pop-Up Stores in Modern Retail

Pop-up stores are now essential tools for innovative brands. They allow for direct interaction, rapid testing of new markets, and create unique brand moments that drive FOMO and social buzz. Research shows up to 70% of shoppers are more likely to try a new product in a pop-up store compared to a traditional retail setting.

FAQ:

Are pop-up stores effective for tech brands? Yes. Tech brands benefit from the hands-on, demo-driven environment pop-ups provide, which drives conversion and brand loyalty.

The Strategic Partnership: xNomad & Roborock

Building on the success of their Berlin pop-up in 2024, Roborock partnered with xNomad once again to tap into Stockholm’s vibrant retail scene. The goal: create an immersive, educational, and sales-driven experience that would put Roborock’s technology front and center. xNomad sourced a location in one of Stockholm’s busiest shopping corridors and handled all details—from securing permits to designing a layout that encouraged interaction.

FAQ:

• How did xNomad support the Roborock pop-up? xNomad provided end-to-end management, from site selection and negotiations to in-store setup and staffing recommendations.

Goals of the Collaboration

The partnership between Roborock and xNomad set out to:

• Increase brand visibility in the Nordic market

• Gather live feedback from Swedish consumers

• Offer hands-on demonstrations of smart cleaning products

• Drive media coverage and social engagement around the Roborock Saros launch

FAQ:

• Did the pop-up achieve its objectives? Yes. The event attracted significant footfall, generated earned media, and resulted in valuable product insights for Roborock.

xNomad's Expertise in Global Short-Term Retail

xNomad has delivered successful pop-ups for major tech, fashion, and lifestyle brands. For this project, their team understands the unique logistics, permits, and marketing required for pop up butik stockholm (pop-up stores in Stockholm). With a global network, xNomad makes it simple for brands to go live in prime retail spaces.

FAQ:

• How quickly can xNomad launch a pop-up? Launch timelines can be as fast as two weeks, depending on location and scope.

Data-Driven Approach to Location Selection

Roborock and xNomad chose a high-footfall area in central Stockholm. Using foot traffic analytics and demographic data, the location was pinpointed for its proximity to tech-oriented consumers and established retail anchors. This strategic site maximized product exposure and spontaneous visits.

FAQ:

• Why is location so important for pop-ups? High-traffic, relevant locations drive more visitors and engagement, directly impacting sales and brand perception.

Designing the Roborock Pop-Up Experience

The Stockholm pop-up offered more than just products on shelves. Interactive displays let customers test cleaning power on a variety of surfaces. Live demos of the Roborock Saros and “deep cleaning challenges” encouraged hands-on participation, while knowledgeable staff answered technical questions.

FAQ:

• What was unique about the Roborock pop-up design? The experience was interactive, immersive, and closely tied to Roborock’s brand identity as an innovation leader.

Integrating Product Offerings and Technology

At the pop-up, Roborock’s Refill & Drainage System and smart mapping technology were front and center. The layout was designed to let guests see, touch, and test the latest models, bridging the gap between online research and in-person experience.

FAQ:

• Did the pop-up lead to increased product interest? Yes. Roborock saw a spike in online and offline inquiries following the event.

Enhancing Customer Interaction

Visitors were invited to live demos, Q&A sessions, and “test your cleaning skills” contests. These activations drove foot traffic and created memorable brand moments. Many guests shared their experiences on social media, amplifying the campaign’s reach.

FAQ:

• Did the pop-up include special offers or surprises? Yes. Visitors could enter giveaways and receive exclusive discounts on purchases made at the pop-up.

Market Impact

The Roborock Stockholm pop-up, like its Berlin predecessor, brought measurable results:

• Increased local brand awareness and sales

• Positive press coverage in tech and lifestyle media

• Direct consumer feedback to inform future launches

The event solidified Roborock’s position in the Nordic smart home market and demonstrated the power of agile retail with the help of a specialized pop up agency stockholm.

FAQ:

• Is Stockholm a good city for pop-up activations? Absolutely. Stockholm’s urban population, tech-forward mindset, and vibrant retail scene make it ideal for experiential retail.

How xNomad Can Help Brands Expand

If your brand is ready to make an impact in Stockholm—or any global city—xNomad offers the expertise, network, and services to bring your vision to life. From concept to launch, xNomad is the go-to pop up space platform for innovative, data-driven brand activations.

FAQ:

• How can I book a pop-up with xNomad? Brands can contact xNomad directly for tailored proposals, or browse available spaces on xnomad.co.

Conclusion

Roborock’s Stockholm pop-up, powered by xNomad, was a showcase of how strategic short-term retail can drive awareness, sales, and consumer excitement—continuing a successful partnership that began with their Berlin pop-up in 2024. By combining location intelligence, immersive design, and expert management, both brands delivered a memorable experience—proving that pop-up retail is essential for modern brand growth.