Pop up have long served as testing grounds for brands to experiment with and tap new audiences. But what are the pros and cons of short-term retail spaces for landlords?
Our latest tips, tricks, insights, and resources, hot off the presses.
Ever since the World Health Organization stated that Europe is moving towards a pandemic endgame, the Nordic countries Denmark, Norway, Finland and Sweden have begun lifting their COVID-19 restrictions. Now, the question is: How will these decisions affect retailers?Read More
As CPHFW and SFW start this month, we have seen esteemed Scandinavian fashion industry houses such as Ganni, Stine Goya, Holzweiler breaking through and setting up a new standard for fashion sustainability and design. Let’s also take a look at how Scandinavian fashion houses embedded their unique aesthetics and brand identities into Pop Up store design.Read More
The Lunar New Year celebration has been going strong globally since the beginning of this month, with plenty of brands embedding it into their marketing calendar and launching new collections to celebrate. Let's look at how brands embrace Lunar New Year by opening themed Pop Up stores in the local markets.Read More
In this day and age, consumers tend to have an appetite for new brands, new products and new experiences, and therefore prefer to not see the same things over and over again. However, when it comes to seasonality, your sales can change. Here is why retailers should take advantage of this Winter season.Read More
2021 was an exciting year for Pop Ups. We’ve seen many cool concepts and ideas that have turned into very successful stores. It’s time for a New Year. Let’s check some of the trends we will see in 2022.Read More
As more brands invest in e-commerce, many are finding it necessary to have physical locations as well. Here are some reasons why e-commerce businesses need a physical location.Read More