Overview of xNomad's Pop-Up Showroom Concept

xNomad’s pop-up showroom model combines flexibility and function. We offer on-demand display furniture and shelving to transform empty spaces into bespoke fashion destinations. From minimalist white cubes to loft-like studios, the options are varied to match brand aesthetics, campaign, and logistical needs.

Spaces are priced weekly and often come with exclusive discounts on showroom packages, streamlining the process for brands launching collections in fast-paced environments.

FAQs:

• Where are the showrooms located? Prime areas like the Marais, Rue de Turenne, Palais de Tokyo, and Rue des Gravilliers.
• Can brands book furniture as well? Yes, xNomad offers modular racks, tables, shelves, and seating on demand.

6 Fashion Week Showrooms Signed by xNomad

Fashion Week season is here — and the streets of fashion capitals are buzzing with retail energy. From cult luxury to modern tailoring, this month’s lineup includes brands that are redefining fashion through thoughtful design, global relevance, and immersive retail storytelling campaign.

Each of these showrooms was signed through xNomad, including via our Storefront integration, which now powers even more activations across Europe.

Cecilie Bahnsen

41 Rue de Seine, 75006 Paris — Saint-Germain-des-Prés
Early July 2025 (Couture Week)
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About the Brand
Cecilie Bahnsen is celebrated for her poetic, hand-finished dresses blending couture craft with Danish minimalism.

About the Space
Corner art-gallery unit with wraparound windows for maximum daylight. Roughly 40–50 m², concrete floors, crisp white walls and adjustable spots. Intimate but premium: suits a showroom or by-invitation trunk show.

About the Area
Rue de Seine is in the heart of Saint-Germain’s gallery district. It’s lined with art dealers, rare bookshops and cafés, a short walk from the Pont des Arts and the École des Beaux-Arts. The area attracts both luxury shoppers and international collectors.

Another Tomorrow

9 Avenue Hoche, 75008 Paris — Arc de Triomphe District
Late June to early July 2025

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About the Brand
New York’s Another Tomorrow focuses on sustainable, fully traceable collections and operates as a certified B-Corp.

About the Space
Second-floor Haussmann flat with high ceilings, original parquet, large windows and multiple interconnected rooms totalling about 300 m². Setup includes a main showroom, smaller private meeting areas and a lounge corner.

About the Area
Avenue Hoche runs off Place Charles de Gaulle, close to Parc Monceau and the Arc de Triomphe. This is part of Paris’ “Golden Triangle” for luxury buyers and near top hotels like Le Royal Monceau, making it convenient for international press and retail buyers.

Baum und Pferdgarten

117 Rue de Turenne, 75003 Paris — Haut Marais
Late June 2025 (Men’s & Couture overlap)
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About the Brand
Baum und Pferdgarten is a Copenhagen-based label recognised for its bright prints, playful layers and Scandinavian cool.

About the Space
Ground-floor corner unit on Rue de Turenne with a wide street-facing window. Inside: 70–100 m² open plan, concrete floors, high ceilings with track lights, and a back storage or fitting area. Flexible set-up for racks and buyer appointments.

About the Area
Rue de Turenne sits in the Haut Marais, one of Paris’ busiest independent showroom and gallery streets. It connects to Rue de Bretagne, the Marché des Enfants Rouges and high-footfall cafés like Café Charlot. A known stop for buyers doing multiple appointments in one block.

Tiger of Sweden

11–13 Rue des Filles du Calvaire, 75003 Paris — Northern Marais
Late June 2025
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About the Brand
Tiger of Sweden is a Stockholm-based brand with over a century of heritage in smart tailoring and modern menswear.

About the Space
Ground-floor showroom with a wide glass frontage, 90–120 m². High white ceilings, polished grey floors, storage area and a back corner for fittings or meetings.

About the Area
Rue des Filles du Calvaire runs between République and the upper Marais showroom cluster. Popular with Nordic and contemporary brands. Good walk-in exposure for buyers moving between Rue de Turenne and Rue Vieille du Temple.

Fortela

229 Rue Saint-Honoré, 75001 Paris — Vendôme/Tuileries
Late June 2025
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About the Brand
Fortela, founded by Alessandro Squarzi, reinterprets classic military and workwear through refined Italian tailoring.

About the Space
Two-level boutique with large street-level display windows. White walls, wooden floors and bright spotlights on the main floor, plus a lower level for storage or private styling appointments.

About the Area
Rue Saint-Honoré is Paris’ luxury shopping artery, connecting Place Vendôme and the Tuileries. It’s surrounded by high-end flagships and concept stores, ensuring steady luxury foot traffic and proximity to major show venues.

Cole Buxton

21 Rue des Filles du Calvaire, 75003 Paris — Haut Marais
Early July 2025
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About the Brand
Cole Buxton is a British label redefining modern streetwear through heavyweight jersey basics and clean, sport-inspired silhouettes.

About the Space
Street-facing gallery with a raw industrial feel. About 70–80 m² with concrete floors, high ceilings and a wide glass door opening onto a courtyard. Simple to customise for capsule drops or pop-up retail.

About the Area
Located steps from Tiger’s location, this address sits in the creative Haut Marais circuit, near art bookshops and the Marché des Enfants Rouges. High footfall from young shoppers and the international streetwear community during Fashion Week.

The Role of xNomad in Paris Fashion Week

During Paris Fashion Week, xNomad empowers fashion brands by facilitating curated pop-up showrooms that connect directly with high-value industry audiences. These temporary spaces are strategically placed in prime districts like the Marais and Rue de Turenne to capture foot traffic from buyers, press, and tastemakers.

With full-service support including logistics, display sourcing, campaign, and space setup, xNomad enables brands to launch high-impact activations that resonate with fashion insiders. Pop-up showrooms are no longer a trend—they’re an essential part of a modern Fashion Week strategy.

FAQs:

• Why should brands use pop-up showrooms during Fashion Week? They create exclusive, immersive brand experiences and offer direct access to press, stylists, and buyers.
• What services does xNomad offer for Fashion Week? Space rental, on-demand furniture, logistics support, and promotional guidance.

Benefits of Pop-Up Showrooms for Brands

Pop-up showrooms provide targeted visibility during a key industry moment. Instead of hoping buyers visit a permanent store, brands meet them in curated, buzzworthy settings.

These activations not only reduce costs (especially when shared with other designers) but also foster creative storytelling. Brands gain control over every touchpoint—from layout to lighting—ensuring a cohesive, memorable presentation.

FAQs:

• What kinds of brands benefit most? Emerging designers, DTC labels, and global brands looking for intimate engagement.
• Is it possible to share showroom space? Yes, cost-sharing pop-ups are popular among new labels.

Enhancing Brand Identity and Personalization

Beyond the product, a pop-up showroom becomes a canvas for storytelling campaign. The physical layout, music, visuals, and hospitality all contribute to crafting a brand narrative. xNomad enables personalization, helping brands tailor every detail of the experience.

FAQs:

• How can a pop-up strengthen brand identity? Through custom space design and interactive elements that reinforce brand values.
• Do these showrooms work for press as well as buyers? Absolutely. Many also host private previews and editor walkthroughs.

Strategic Location Selection in Paris

Paris is fashion’s epicenter, and location within the city matters. Showrooms near Rue Saint-Honoré, Marais, or Palais de Tokyo guarantee more visibility and easier access for guests.

xNomad strategically curates spaces near transport hubs and high-traffic streets, ensuring accessibility for international visitors, influencers, and VIP buyers alike.

FAQs:

• What are the top districts for showrooms? Le Marais, 1st, 2nd, 3rd, and 8th arrondissements.
• How does location influence foot traffic? Significantly. A well-placed showroom can double walk-ins and visibility such as Palais de Tokyo.

Competitive Edge for Designers

Fashion Week is crowded. Standing out is essential. xNomad helps brands do just that by providing high-visibility venues with built-in buzz, along with furniture and setup packages that fast-track campaign execution.

In a landscape where attention is currency, pop-up showrooms give designers the creative autonomy and stage they need.

FAQs:

• What differentiates a standout showroom? Clear curation, ease of access, and a compelling story.
• Is it suitable for solo or multi-brand events? Both formats are supported and increasingly common.

Essential Features of Successful Showrooms

Showrooms that succeed are those designed with both form and function. Natural light, styling zones, fitting rooms, and lounge areas all matter. Beyond aesthetics, practical elements like heating, security, and Wi-Fi make or break operations.

xNomad’s venues come equipped or ready to be fitted with all necessary amenities.

FAQs:

• What amenities should a good showroom have? Daylight, modular furniture, restroom, Wi-Fi, mirrors, styling space.
• Do all xNomad spaces include this? Most can be customized to include these features.

Specialized Campaigns and Showrooms

Showrooms have played a key role in giving designers access to curated spaces tailored to both digital and physical experiences. From digital showroom formats enabling remote appointments to centrally located Paris Showroom properties, these setups increase reach and convenience.

Showroom appointment contacts are now easily handled through platforms offering integrated scheduling, while agency showroom fees remain competitive given the bundled services. Multi-brand showrooms are increasingly popular, allowing emerging labels to share amazing spaces while benefiting from shared exposure and cost-efficiency.

Advertising space within these showrooms also contributes to brand storytelling campaign—something notable creatives like Anna Antal have leveraged during their own launches.

FAQs:

• What is a digital showroom?
  A virtual space that enables online walkthroughs, media previews, and buyer appointments.
• Are multi-brand paris showrooms affordable?
  Yes, they lower costs and allow brands to pool resources for greater impact.
• What’s the benefit of working with an agency showroom?
  Turnkey services, access to premium locations, and built-in audience reach.

Conclusion: The Impact of xNomad on Paris Fashion Week

From emerging names to global brands, pop-up showrooms are redefining how fashion is showcased. xNomad’s approach to flexible, fully-serviced pop-up space rentals is giving brands the tools to thrive during Fashion Week’s most competitive moments.

With a growing catalogue of prime Parisian venues, turnkey furniture options, campaign, and logistical support, xNomad is a behind-the-scenes force enabling unforgettable fashion experiences.

Brands benefit from enhanced foot traffic, curated showroom sessions, and the ability to run showroom appointments and sales campaign in strategic locations such as Palais de Tokyo or the Westin Paris. Through digital versions, multi-brand showrooms, or affordable showrooms with agency support, the modern fashion brand can reach both buyers and the press in one of the most influential retail environments.

FAQs:

• Can I book a showroom for SS26 already?
  Yes, many are booking up months in advance to execute campaigns.
• Where do I start?
  Visit xnomad.co to browse options or submit a request.