Copenhagen 3 Days of Design 2025: Pop-Up Store Strategy

Introduction: Why Copenhagen 3 Days of Design is a Key Moment for Brands

Copenhagen’s 3 Days of Design has evolved from a modest event in 2013 into one of the world’s leading annual design festivals, drawing over 350 exhibitors in recent years. By transforming showrooms, studios, and galleries into creative hubs, this design festival emphasizes the Scandinavian design philosophy of simplicity, functionality, and craftsmanship.

In 2024, the festival welcomed 45,000 visitors, offering 500 events spread across multiple design districts in Copenhagen. As it continues to grow, the 2025 edition is set to focus even more on sustainable living, with innovative collaborations that highlight the future of design. For design brands, the festival presents an unrivaled opportunity to engage potential customers, industry professionals, and fellow enthusiasts—all in the relaxed vibe of the Danish capital.

By partnering with XNomad, you can leverage prime showroom locations, pop-up retail spaces, and curated event venues to showcase your products amid the citywide celebration. Our platform connects you with flexible rental options—whether you need a space by the day, week, month, or year.

FAQ: Introduction

1. When will Copenhagen 3 Days of Design 2025 take place?
   18-20 June 2025, Copenhagen.
2. Why is the 2025 edition special?
   The 2025 festival shines a spotlight on sustainable living and innovative materials, reflecting global conversations about eco-conscious design. Brands can use this platform to underline their commitment to sustainability.
3. How does XNomad fit into 3 Days of Design?
   XNomad helps brands find and book temporary spaces—from showrooms to hybrid studios—ensuring your physical presence stands out during the festival.

Why This Event Matters

Copenhagen’s 3 Days of Design has become a proper design festival of international acclaim. From its humble warehouse origins, it now brings together local and global talent in an informal atmosphere where design talks, exhibitions, and brand showcases co-exist seamlessly. The event’s focus on sustainable luxury in 2025 sets the stage for names in lifestyle and design industry leaders to explore the future of design—particularly in Danish furniture and innovative materials.

For Danish brands and international design studios alike, participating in 3 Days of Design elevates brand visibility in front of designers, architects, and press from around the world. It’s more than just an annual furniture fair; it’s a creative exchange that propels new ideas and fosters genuine connections within the design community.

FAQ: Why This Event Matters

1. Who attends 3 Days of Design?
   Attendees range from design editors, international design studios, and media to everyday lovers of design and potential consumers interested in Scandinavian design trends.
2. Is it only for Danish furniture brands?
   Not at all. While Danish design plays a central role, international brands, French designers, British designers, and more participate, adding global diversity to the festival.
3. How can XNomad help if my brand is from another country?
   XNomad provides end-to-end support—location scouting, concept design, and local marketing—to make your cross-border activation smooth and impactful.

The Increasing International Appeal of the Festival

Since its inception in 2013, 3 Days of Design has evolved into a joint initiative that showcases over 350 exhibitors annually. In 2024, around 45,000 visitors were able to explore as many as 500 festival events across different design hubs in Copenhagen. This growing traction stems from the relaxed vibe of the city, the passion for design among locals, and the festival’s emphasis on eco-conscious practices.

The 2025 edition will feature an even broader list of exhibitions focusing on natural materials, negative space, and the perception of plastic—demonstrating how Danish furniture manufacturers and international brands are pushing boundaries. Top-tier design talks and curated events help solidify the festival’s global reputation, making it a must-attend for anyone looking to keep pace with the design scene and shape the future of design.

FAQ: The Increasing International Appeal

1. What draws international visitors to Copenhagen’s design festival?
   The informal atmosphere, citywide venues, and curated festival events that highlight cutting-edge Scandinavian design and global trends.
2. How does the festival differ from other design weeks?
   It stands out by creating a more intimate connection between design brands and attendees, focusing on collaboration, sustainability, and innovative materials.
3. Can XNomad facilitate spaces for international brands only visiting briefly?
   Absolutely. XNomad’s listings can be booked short-term—by days or weeks—ideal for international brands wanting a pop-up presence during the festival.

Why Brands Need a Strong Physical Presence

In an era dominated by digital interactions, a physical presence at Copenhagen’s 3 Days of Design remains invaluable. The annual design festival transforms everyday venues into design districts, giving brands a unique opportunity to host pop-up installations, immersive experiences, and design talks.

By showing up on-site, you create memorable experiences that can’t be replicated online. Visitors can see, touch, and interact with your furniture pieces, outdoor furniture, or lounge chairs while discussing design philosophies in real time. With many design editors and media representatives covering the event, brands gain credible exposure and a chance to forge strategic partnerships.

FAQ: Why Brands Need a Strong Presence

1. Why not just showcase products online?
   Physical experiences allow visitors to feel and test the products. This tactile, emotional connection is crucial in the furniture and design sectors.
2. Who typically visits these pop-ups?
   A mix of design enthusiasts, international brands, industry professionals, journalists, and potential collaborators looking for creative exchange.
3. Does XNomad provide marketing support as well?
   Yes. Along with helping you find the perfect venue, XNomad can assist in concept design and promotion to ensure maximum visibility.

The Power of a Temporary Space at 3 Days of Design

A temporary space—like a pop-up or short-term showroom—lets you test new ideas, display innovative collections, and gather real-time feedback. The citywide nature of the event ensures you’ll meet a broad cross-section of the design community, from industrial designers to furniture manufacturers.

Brands leveraging pop-ups can quickly pivot to integrate design news or hot topics like natural wines and hemp bio materials. These temporary but impactful venues often become hotspots for design talks and industry gatherings, reinforcing your brand’s standing as a forward-thinker.

FAQ: The Power of Temporary Spaces

1. How do pop-ups differ from traditional showrooms?
   Pop-ups are more flexible and often more experimental. They let you create a curated setting quickly, ideal for capturing the informal atmosphere of 3 Days of Design.
2. Are temporary spaces suitable for large product lines?
   Yes. With XNomad, you can find anything from compact studios to large venues that double as an annual furniture fair-style showcase.
3. What if I have no local team to manage the pop-up?
   XNomad can connect you with local service providers for logistics, setup, and event planning, ensuring your activation runs smoothly.

Showcase Products in a Curated Setting

During 3 Days of Design, over 350 exhibitors fill galleries, shops, and public plazas with iconic furniture, lighting solutions, and innovative materials. A well-curated display stands out: think hand-painted editions, Pacha Lounge Chair setups, or collaborations like Toogood x Frama that merge negative space with functional art.

For instance, pop-up showrooms by brands such as David Design have successfully highlighted timeless furniture in an immersive environment. By curating each corner of your space—down to the Bow Chair or the unique dining chair styles—you invite visitors to experience the essence of your brand’s identity.

FAQ: Curated Displays

1. Why is curation so important?
   A cohesive theme ensures every detail—from furniture pieces to color schemes—tells a consistent brand story, enhancing the visitor experience.
2. What if we lack the resources to design a curated space?
   XNomad’s concept design support can guide you in creating a visually striking and brand-aligned environment.
3. Can curated spaces help me stand out among hundreds of exhibitors?
   Absolutely. A well-curated showroom drives foot traffic, media interest, and word-of-mouth within the bustling design districts.

Create an Immersive Brand Experience

Immersive experiences go beyond static displays. They incorporate design talks, interactive elements, and meaningful storytelling—allowing visitors to connect deeply with your brand. The informal atmosphere of 3 Days of Design encourages close dialogue, turning casual meetings into long-term business relationships.

Brands like David Design, known for Danish design fused with modern touches, use pop-up showrooms to emphasize storytelling. Similarly, Danish designer collaborations with Faye Toogood can highlight how natural materials meet conceptual design, sparking conversation around sustainability and craftsmanship.

FAQ: Immersive Brand Experiences

1. What makes an immersive experience successful?
   Engaging storytelling, interactive elements, and alignment with the broader festival theme—such as sustainability or minimalism—create memorable experiences.
2. How can I incorporate design talks into my space?
   Schedule informal sessions or panel discussions with design editors, local artists, or international studio representatives to attract a crowd.
3. Is immersive design expensive to implement?
   Not necessarily. XNomad can match you with spaces that already provide a strong architectural or thematic backdrop, reducing your cost of customization.

Attract Buyers, Press, and Potential Partners

With over 45,000 visitors attending in 2024—and likely more in 2025—3 Days of Design is a magnet for buyers, media, and potential collaborators. The festival’s relaxed vibe fosters organic networking, enabling direct conversations with decision-makers in the design industry.

Influential design editors, retail buyers, and even major international brands are drawn to the festival’s unique synergy of Scandinavian design and innovative materials. By showcasing your offerings in a strategic location, you’re more likely to catch their eye and forge valuable business relationships.

FAQ: Attracting Key Audiences

1. How do I ensure media coverage?
   Craft a compelling story around your brand’s presence. Send press releases in advance and invite journalists for design talks or exclusive previews.
2. Which buyers typically attend?
   Buyers from furniture retailers, lifestyle stores, and even large Danish furniture manufacturers scouting for fresh talent or design partnerships.
3. Does XNomad help with press outreach?
   While XNomad primarily focuses on space and concept solutions, we can offer marketing guidance or connect you with local PR professionals.

Finding the Perfect Space in Copenhagen

Copenhagen becomes a design event mecca every June, offering countless venues—showrooms, shops, streets, and galleries—for brand activations. XNomad streamlines the process by offering curated listings that cater to different needs, budgets, and design aesthetics.

Prime Showroom Locations: Bredgade, Designmuseum Danmark Area, Refshaleøen

• Bredgade: Home to several high-profile showrooms and close to iconic institutions like Designmuseum Danmark, offering high foot traffic and a sophisticated audience.
• Designmuseum Danmark area: Surrounded by cultural landmarks, these spaces are perfect for highlighting innovative materials, lounge chairs, or any furniture pieces that benefit from an artistic backdrop.
• Refshaleøen: An edgy, industrial waterfront district that’s become a hotspot for avant-garde exhibitions and outdoor furniture displays. It’s ideal for brands wanting a more experimental vibe.

FAQ: Prime Showroom Locations

1. Which location is best for premium brands?
   Bredgade and the Designmuseum area often attract finest designers and more upscale audiences, making them ideal for luxury or iconic furniture pieces.
2. Is Refshaleøen too offbeat for mainstream visitors?
   Not at all. It has become a creative hub, drawing visitors seeking innovative and edgy design. This makes it perfect for international design studios.
3. Can XNomad secure spaces in multiple locations for a multi-site presence?
   Yes, you can book multiple spaces to diversify your brand’s footprint and reach different audience segments.

Retail Pop-Ups: High-Traffic Areas Like Indre By and Vesterbro

• Indre By: The city center, known for its names in lifestyle, bustling shopping streets, and cultural landmarks—an excellent spot for capturing both tourists and design aficionados.
• Vesterbro: A trendy district with a relaxed vibe by day and vibrant nightlife. Perfect for connecting with a younger, eclectic crowd interested in Danish furniture and creative exchange.

FAQ: Retail Pop-Ups

1. Are pop-up durations flexible?
   Yes. XNomad offers daily, weekly, or monthly bookings, letting you tailor the pop-up to your exact festival schedule.
2. Which district has more foot traffic?
   Both Indre By and Vesterbro are high-traffic areas. Indre By has more tourists, while Vesterbro is popular among locals and design community insiders.
3. Can pop-ups handle larger installations?
   Absolutely. Depending on the specific venue, you can showcase everything from a single dining chair design to an entire furniture range.

Hybrid Spaces: Studios That Can Double as Showroom and Event Venue

Studios can be transformed into multipurpose hubs for creative exchange—hosting design talks, exhibitions, and product displays under one roof. This flexible approach is especially popular for brands focusing on collaboration and interactive demonstrations.

FAQ: Hybrid Spaces

1. Why choose a hybrid studio?
   It allows for more than just product display. Host workshops, talks, or networking sessions seamlessly in a versatile environment.
2. Are studios suitable for high-end showcases?
   Many studios come with industrial-chic designs or minimalist interiors, perfect for highlighting hand-painted editions or iconic furniture.
3. How do I find the right hybrid space?
   XNomad’s curated listings include studios with the infrastructure to support both private events and public showrooms.

XNomad’s Curated Listings That Fit Different Brand Needs

XNomad goes beyond simply listing addresses; we offer spaces known for showcasing Danish furniture, immersive pop-ups, and even experimental art collaborations. From waterfront showrooms for outdoor furniture to central studios for a louise roe or jaime hayon collection, XNomad’s portfolio is designed to meet varied aesthetic and logistical requirements.

FAQ: XNomad’s Curated Listings

1. What kind of brands benefit from XNomad’s listings?
   We cater to Danish brands, international brands, lifestyle labels, and emerging designers looking to make a mark during the annual design festival.
2. Do you handle permits and legalities?
   XNomad simplifies the process, guiding you through local regulations and offering support to ensure a smooth launch.
3. Can XNomad help with concept design?
   Yes, we provide conceptual and marketing support to help you transform a venue into a memorable brand experience.

Sustainability as a Core Value

The 2025 edition of Copenhagen’s 3 Days of Design highlights how sustainability is integral to Scandinavian design. Exhibitors often spotlight natural materials, circular supply chains, and minimal waste processes. Danish designer Woltmann, for instance, uses only local or recycled components, reflecting a deep respect for craft history and climate responsibility.

Brands like Faye Toogood and FRAMA have collaborated on projects that emphasize negative space and material purity, inviting conversations about eco-friendly production. The festival’s informal atmosphere encourages open dialogue on how design can address the climate crisis.

FAQ: Sustainability as a Core Value

1. Are there tangible sustainability examples at the festival?
   Yes. From lounge chair prototypes made of recycled fishing nets to hemp bio materials, exhibitors showcase concrete eco-innovations.
2. How does sustainability tie into brand image?
   Demonstrating a passion for design that’s also eco-friendly appeals to eco-conscious consumers and strengthens brand credibility.
3. Does XNomad assist with sourcing sustainable venues?
   We can recommend venues that align with your environmental goals, such as spaces employing renewable energy or carbon-offset initiatives.

Incorporating Sustainable Practices in Design

Many Danish furniture manufacturers—like Takt—are pioneering designs with longevity and repairability in mind. Takt’s Bow Chair uses certified materials and a supply chain emphasizing circularity, aligning perfectly with the festival’s 2025 theme of sustainable living. Other brands, such as Fredericia Furniture or Carl Hansen & Søn, are known for creating pieces that balance tradition and innovation, often outlasting fleeting trends.

FAQ: Sustainable Design Practices

1. Are there specific exhibitions on sustainable design?
   Yes. Look out for the complete list of festival events focusing on eco-friendly materials and circular design.
2. Do these practices affect product cost?
   While sustainably sourced materials can be pricier, the value proposition often includes quality, durability, and brand differentiation.
3. Is sustainability mandatory to participate?
   Not mandatory, but it’s strongly encouraged. The festival’s core message revolves around responsible design, which resonates with modern consumers.

Attracting Eco-Conscious Consumers

Eco-conscious consumers often seek more than a nice chair; they look for transparency, local craftsmanship, and environmentally responsible production. Whether it’s a pacha lounge chair made with renewable foam or a dining chair from responsibly sourced wood, the festival’s emphasis on sustainability can help brands tap into this growing market segment.

FAQ: Eco-Conscious Consumer Appeal

1. Is sustainability just a trend at 3 Days of Design?
   It’s far more than a trend. The Danish design ethos naturally aligns with sustainable practices, making it a cornerstone of the festival.
2. How can brands highlight their eco-friendly features?
   Display behind-the-scenes content, such as supply chain transparency, and host design talks or workshops on the topic.
3. Do eco-conscious consumers pay more for sustainable design?
   Many are willing to invest in durable, ethically produced items, seeing them as long-term solutions rather than disposable goods.

Leveraging Social Media and Digital Marketing

The growing reputation of 3 Days of Design provides a design news hotbed perfect for digital marketing. By sharing live updates, behind-the-scenes footage, and cover images of your exhibits, you can engage both physical and virtual audiences. The festival’s synergy with other global events—like Milan’s Salone—means attendees often look for a complete design experience, making social media crucial to stand out.

Pre-Event Promotions

The festival is scheduled for June 18–20, 2025, giving you ample time to tease your brand’s involvement. Pre-event campaigns highlighting iconic furniture, hand-painted editions, or unique furniture pieces can generate buzz. With over 400 brands typically participating, starting early can help you secure a prime venue and maximize your event marketing.

FAQ: Pre-Event Promotions

1. What platforms should we focus on for pre-event buzz?
   Instagram, LinkedIn, and specialized design forums or websites are highly effective.
2. How does XNomad support pre-event promotions?
   We can guide you on local marketing opportunities, like partnering with design editors or aligning with local cultural spots for cross-promotion.
3. When should I finalize my space booking?
   Ideally, several months in advance. High-demand areas fill up fast, so early reservation ensures the best locations.

Real-Time Engagement During the Fair

Once the festival begins, real-time updates on social media amplify brand visibility. The festival’s citywide nature means attendees could be anywhere—from Bredgade to Refshaleøen—so live streams, location tags, and interactive stories help guide them to your venue. Engaging content, such as video walk-throughs or short interviews with Danish designers, can differentiate you from hundreds of other participants.

FAQ: Real-Time Engagement

1. How do I attract spontaneous visitors?
   Use geo-targeted posts or festival hashtags to let people know where you are. Offer exclusive deals or mini-events.
2. Is there a formal app for 3 Days of Design?
   The festival often uses a QR ticket system and an official app to help visitors navigate. Make sure your brand’s location and schedule are accurately listed.
3. Can XNomad help manage on-the-ground logistics?
   Yes. We can connect you with local event coordinators and logistical support to ensure everything runs smoothly.

Final Thoughts: Secure Your Space

3 Days of Design continues to grow, drawing over 45,000 visitors and 400+ brands in recent years. With the 11th edition behind us and the 2025 festival poised for new heights, this annual design festival has solidified Copenhagen’s global reputation as a design scene powerhouse.

Whether you’re a Danish furniture label, an international brand, or a British designer showcasing cutting-edge innovative materials, securing the right venue is crucial. From prime showrooms in Bredgade to experimental studios in Refshaleøen, XNomad helps you tap into this future of design moment—creating an immersive, memorable presence that resonates long after the festival ends.

FAQ: Final Thoughts

1. Why choose XNomad for 3 Days of Design?
   XNomad specializes in pop-up and retail solutions, offering not just the space but also support with concept design and marketing.
2. What sets Copenhagen’s 3 Days of Design apart from other events?
   It’s a proper design festival known for its relaxed vibe, informal atmosphere, and cutting-edge approach to sustainable innovation.
3. How soon should I start planning my 2025 presence?
   Immediately. With competition high for premium venues, the earlier you book, the better your chances of securing a standout location.

Ready to Elevate Your Brand at 3 Days of Design?

Contact XNomad to explore our curated listings and secure your ideal pop-up or showroom space in Copenhagen. Let’s create a memorable brand experience at the world’s next major design event.